Use morning and/or evening after shaving. Apply after shaving by gently patting all over the face. Pay particular attention to areas irritated by shaving. ClarinsMen shaving & beard care tips. How to avoid razor burn? Prepare your skin with a warm towel on your face to open pores and soften the hairs (or take a hot shower before shaving). Use a soothing lotion or gel. How to avoid cuts? Mix a few drops of oil into your shaving foam to help the razor glide smoothly, stretch the skin in the area to be shaved, and shave in the direction of hair growth. How to avoid ingrown hairs? Exfoliate regularly. Avoid shaving against the grain. Cleanse and moisturize your skin daily.